Stan Kroenke, Arsenal’s Devil or Saviour?
Posted by Vi on May 4th, 2007

What do Aston Villa , Liverpool and Manchester United all have in common? Yes, The common denominator in all these clubs is an American owner. And if Stan Kroenke has his way, Arsenal FC will join that ever growing list.
The opposition has been vehement, both from the fans and from the board. Although there has been some misguided thoughts that the takeover will allow Arsenal to mix it with the big boys. The takeover doesn’t make any sense. It does not make sense the business way, let me explain why.
For all of those misguided souls who think that Stan Kroenke is another Russian sugar daddy like Roman, face it, HE IS NOT. Period. He is not going to walk into the Arsenal boardroom with a blank cheque in hand and ask Peter Hill Wood or Danny Fiszman to fill out an amount they deem enough. As one person in put it “We (Arsenal) won’t be a rich man’s play thing, more likely we will be his wallet and washing machineâ€. Put in simple terms, he is simply going to burden the club with more loans and subsequent interest payments.
For all those people who know how businesses work you can skip this paragraph, for those of you who don’t read on. When a business makes money it puts money in the pockets of the owner. Then owner then decides whether he wants to buy a shiny new Mercedes and let the business stagnate or whether he wants to reinvest the money and make the business even bigger. The latter is the case with present board of directors of Arsenal.
The present board does not take home the profits instead they let club take whatever profits it generates. Will Stan the man do the same thing?? You are going to have a tough time to convince me that he will do the same thing. There is otherwise no incentive for him to cross the Atlantic.
And you saw this in our site first, Arsenal WILL be the richest club in the world next year this time. No, please stop laughing; I’m not delusional neither am I high. The half year figures for the month ending November is 100.8 million pounds. Compare this figure to the 57 million last year. 9 million pounds can be written off as non-football related income so that makes it 91 million pounds. Arsenal made 156 million for the whole of last year, if we were to extrapolate this figure Arsenal would end up with something like 200 million pounds this year. Add to this the cash injection of nearly 20 million to all premier league clubs the picture does look very rosy indeed.
The extra income is primary due to 3 million pounds match day income, naming rights and other merchandise. The 3 million is the highest anywhere in Europe. Obviously, being in London has its own advantages.
In layman terms
40 million extra in revenues + 20 million TV money – 17 million in loans repayment - Lot of money in increased player wages(Gallas, Henry etc) – Running costs of the stadium = A very rosy picture.
Of course the 260 million pounds is being repaid over 25 years and anything can happen between now and then maybe English football will face a total collapse like the Italian league. But by in large there are reasons to be optimistic.
Coming back to my original point, If at all Stan Kroenke takes over the club, the money is not going come out of his own pocket. He is going to borrow nearly 700 million pound which will be required to buy the club.
Who is going to repay all that money??? Of course its going to Arsenal Football Club.
Just because Kroenke has taken over are the clubs profit magically going to increase? Of course not!
So basically what will happen is that the repaying of the 700 million plus interests will eat into the profits that Arsenal will generate. Which means lesser resources to compete with, more loans to repay and in case some untoward happens its infinitely more damaging to the club.
This is not the last time we are going to hear of this story, I’m sure it’s going to take up a lot of column inches in the back pages in the summer. Most likely idle gossip but what make the equation interesting is Double-D (David Dein) has sided with the Yank and is his 14.6% stake in the club going to have a say? Time will answer that question. The other members of the board positively baulked at the very notion of an American owing the club and so have many of the fans.
So there, the fans, I think are far more concerned about the financial side of the Football Club rather than the sentimental side. Finally, for the fans, the welfare of the club is paramount. If Kroenke was good for the club he will be welcomed with open arms rather than with pickets saying “Go Away, Stanâ€.
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May 6th, 2007 at 11:54 pm
Read somewhere that Kroenke was the guy who signed Allen Iverson after breaking the wage cap and also paying the fine that was incurred as a result of breaking the wage cap.
Might just end up being Roman part 2.
Man U fans had a lot of opposition to Glazer, but the Glazer rule seems to be going on pretty smoothly.
May 8th, 2007 at 10:13 am
i dont buy sentimentality as an argument against a takeover in todays times.. sports is now a business, period..
not all buyouts r roman abramovish types.. infact none other will be
man utd went thru the same fears expressed in this article before the glazer takeover..
for the owner to take home profits, he needs success on the pitch… for that to happen there has to be investment in the team and club… so even for the owner to leeach the club of all profits, he first needs success on the pitch!!
May 8th, 2007 at 11:11 pm
Yeah, what Kroenke has in mind i think is a leveraged buy out. This has proven to be a big bust in the 80’s but there are successful models. I hope for your sake, it doesn’t flop..
May 8th, 2007 at 11:14 pm
@Ravi
I agree with you, i also dont buy into sentimentality against a takeover thats why i dint take that route.
My questions is as simple as this? What difference does a Stan Kroenke make to the working of Arsenal.. Lets for a second assume that he is not going to burden Arsenal with enormous debts.. what difference does it make?
You speak of the Glazers, Man Utd have a 800 million pounds debt.. which is like 1.6 billion dollars in debt(that is a LOOOT of money), debts which are racking up the interests!
Lets speak of the worst case scenario here, Man Utd suddenly dont qualify for Champions league, TV audiences are no longer interested in watching the EPL which means no more shit loads of TV money and lets assume gates fall ala Italian football.. what will happen? Who is goin to repay the money?
It might seem a load of tosh, but Italian was enjoying its best period a decade ago, Stadia were full, the best players wanted to go there… It was the best league in the world.. look at its state now. I’m not saying it is going to happen but i m saying its a possibility.
May 19th, 2007 at 5:09 am
@Vi - all that went wrong with the Italian league is very much a doomsday scenario possible for all leagues..
but then the premium that EPL clubs command is on the assumptions that the EPL remains a lucrative and saleable product which it is right now and remains so for the near future..
come to think of it, takeovers dont really add value to clubs like man utd and arsenal or big established clubs… the glazers have not done anything that wouldnt have happened in the pre-glazer era.. they merely have to ensure the status quo and clear the debt!!
but then in the case of chelsea, it took them to another level overnight and for aston villa it shows potential of future glory… now a takeover for a club on the verge of the big 4 would make sense as some extra cash could help them break into the big 4 of the premier league